Subject matter includes exemplary flexible rules for defining an information management process, for example a process that manages information being transferred between databases or with respect to an exemplary metadirectory. The flexible rules have inherent logic to define part of an information management action or a database structure and perform a call out for custom logic. The custom logic performs or defines another part of the information management action or database structure. Besides the exemplary flexible rules, the subject matter describes exemplary identity information management processes, engines, and related methods.