A method was developed for the screening of antioxidant efficacy in food and feed matrices. The novel method uses radical initiators to accelerate the oxidation process. Consequently the screening of the oxidation process can be performed at significantly lower temperatures compared to the existing methods. The use of initiators improves the correlation between accelerated screening and real shelf life. This resolves an important issue that is frequently raised concerning the applicability of accelerated oxidation tests conducted at high temperatures. Furthermore feed and food products can be analyzed in their original states because lower temperatures have less influence on the product matrix.