A method of printing an interactive document is provided. The document comprises user information and advertising material. The method comprises the steps of: (a) receiving a print request from a user; (b) formatting the user information in the document so as to include a first user interactive element, thereby allowing the user to effect a response to the information using a sensing device; (c) formatting the advertising material in the document so as to include a second user interactive element, thereby enabling the user to effect a response to the advertising material, using the sensing device; and (d) printing the document with coded data on a substrate, the coded data identifying the document and the first and second interactive elements.