A method and apparatus include user interface and processing techniques that provide a solution for configuring an image processing path, and associated image processing module parameters, with minimal user input. The solution consists of two key components--a set of easily understood categories that describe the desired device output, and a system for mapping those categories to parameterized image processing paths. A method for processing a document comprises accepting a selection of a purpose for which a document is to be used, determining processing to be performed on the document based on the selection by loading rules controlling processing of the document based on the selection, wherein the rules comprises at least one script, scanning the document, determining a content of at least a portion of the document, applying the loaded rules to determine at least one technology to be used to process the document, and processing the document using the determined technology.