An equipment selecting system for assisting in selecting optimal fishing equipment for catching a desired type of fish that includes a correlating device for displaying a first reference and a second reference. The first reference is associated with a type of fish selected from a plurality of types of fish. Each fishing kit is optimized for fishing for one of the plurality of types of fish. The second reference of the correlating device is associated with a suggested one of the fishing kits. The fishing kits are preferably assembled to provide optimal equipment for a particular species of fish, as indicated by the correlating device.