A system and method for creating customized publications. Publication
content is selected based on rules that associate particular content with
customer profiles of individual recipients. In an exemplary embodiment,
the customized publication is a product catalogue, the particular content
is product information, and the recipients are customers. A rules engine
associates the customer profile with a set of products comprising an
offering. The rules engine determines which customers are to receive a
custom customized catalogue, the size of the customized catalogue a
customer is to receive, and the content of the customized catalogue for
each recipient.