A golf club with optical indicating system includes a head having an elongate planar face defining the hitting surface of the golf club. Above the hitting surface, at least a pair of spaced-parallel forwardly protruding guides are located extending perpendicularly to the hitting surface. The guides define the indicating system that visually helps the player to determine the best path between the position of the ball on the golf green and the hole. The guides may be integral with the body of the club's head or may be separate parts thereof.