A system, apparatus and method for automatically annotating digital images. An electronic capture device captures a digital representation of a scene. An information tag device is utilized to store identification data for identifying the scene. A tag-reader receives the identification data from the information tag device. A database stores information for the information tag device. A communication device communicates with the database. When identification data is transmitted to the database, information for an annotation provider is transmitted from the database to the communication device. A program executed by the communication device controls communication of the identification data with the database.