Methods and systems for enabling discussions among people about physical objects are provided. Each physical object, of a plurality of physical objects, is associated with a unique corresponding identifier and with at least one person interested in the physical object. When an input including a unique identifier is received that input identifies one of the plurality of physical objects as a specific physical object of interest. A conversational element about the specific physical object of interest is eventually captured. This conversational element is likely produced by a person located at or near the specific physical object of interest. At this point at least one person interested in the specific physical object of interest is identified. This can be based on associations that were produced and the input received. The conversational element about the specific physical object of interest can then be provided to the at least one person interested in the specific physical object of interest.