A device comprising an illumination means and a light sensing means, that can examine and memorize a discrete color of an object based on the magnitude of the reflected light bouncing off of the colored surface in at least three areas of the electromagnetic spectrum. The device also provides output as a visually and/or audibly perceptible signal for deciphering the color. The color range identified by the device is not limited to the visible spectrum and may include infra-red and ultra-violet light. A storage means for memorizing colors may also be included in the device. Applications of ColorStick technology may include children's toys, aids for the visually handicapped (e.g. blind or color blind individuals), designers, internet shoppers, gardeners, etc.