The present invention relates to an automotive cable holding system for securing a vehicle body to a cable which is connected at one end to a locking mechanism for a rear seat backrest and at the other end to a releasing mechanism. The automotive cable holding system includes a bracket for holding an end of the cable and an insertion opening in the vehicle body into which the bracket is inserted, wherein the bracket has provided thereon abutment surfaces which abut the inner circumferential surfaces of the insertion opening, an engagement portion extending further outwards than the abutment surfaces at a position lying further inwards than the insertion opening inside the vehicle body and a clip portion disposed on the opposite side to the engagement portion inside the vehicle body.