A paper feeding mechanism for a printer includes a discharging unit located on a downstream side of a paper feed path, a feeding unit located on an upstream side with respect to the image transfer station, a tension applying unit that operates to apply tension to the continuous form paper at a position between the image transfer station and the discharging unit. Further provided is a displacement preventing system that prevents a displacement of the continuous form paper in a feeding direction of the continuous form paper when the tension applying unit operates to apply the tension to the continuous form paper.