A receiving circuit of a direct conversion system is provided which includes a differential amplifier circuit which amplifies a received signal, a mixer which combines the amplified received signal and an oscillation signal having a predetermined frequency to thereby perform frequency conversion, and a high gain amplifier circuit in which a plurality of programmable gain amplifiers and a plurality of filters which eliminate noise of the received signal and an unnecessary wave, are connected in a multistage and which is configured such that an amplification factor is varied according to the level of the received signal. In the receiving circuit, the low noise amplifier is brought to a non-operating state to thereby allow execution of a DC offset cancel operation of the corresponding programmable gain amplifier on the pre-stage side of the high gain amplifier circuit. Thereafter, the low noise amplifier is brought to an operating state to thereby allow execution of a DC offset cancel operation of the final-stage programmable gain amplifier.