A video system has an input port to receive video data that includes a plurality of premium contents and has an output port to couple to a video display for displaying video data selected by a viewer. A preference engine is coupled to the input port and is configured to track viewer selections of the video data and to create a viewer profile representing viewing preferences of the viewer. A promotion module, which is coupled to the preference engine and the output port, is responsive to the viewer profile to select at least one preferred promotion content from the plurality of premium contents, to cause the selected preferred promotion content to be stored and to cause the selected preferred promotion content to be displayed to entice the viewer to watch a premium content associated with the selected preferred promotion content.