A dispensing means with a viewability of the container from which a liquid such as wine, olive oil or fresh juice is being dispensed and maintaining the liquid free from deterioration or contamination by use of inert gas relative to the liquid. A base unit (4) including an internal reservoir (8) to hold liquids has a top opening (22) that feeds to the reservoir (8) and able to receive the neck (12c) and outlet (12b) of an inverted replaceable bottle (12). A sealing means retains the bottle (12) in position. A dispensing outlet pipe (15) leads from the bottom of the reservoir (8) through an insulation case (7) to an external tap (15b). A gas input (14) leads through a top annular part (13a) on an inner container to the top of the reservoir (8) for supplying an inert gas such as nitrogen, nitrous oxide or argon to the liquid food product.