A chew toy comprises a generally spherical body having a plurality of circumferential channels for receiving and housing a plurality of rings therein. The plurality of channels are formed in an exterior circumferential surface of the body. The plurality of channels are formed parallel, perpendicular or diagonally to a central axis of the body. Each of the plurality of rings is defined by a toroidal form, each of the plurality of rings snap-fit into a corresponding one of the plurality of channels. Each one of the plurality of rings comprises a tasteful flavor appealing and attractive to a canine. Each one of the plurality of rings comprises a pleasant and appealing scent attractive to a canine.