Storage and dispensing apparatus for use with a unitary length of coilable fiber optic cable having a minimum bending radius, such apparatus having a casing within which is journaled a rotatable spool having two grooves in which relatively long and relatively short lengths of the cable may be coiled. One end of the cable is coupled to a connector that is releasably retained on the spool for rotation therewith. The opposite end of the cable is joined to a connector which is extendible from and retractable into the casing in which the spool is journaled. The casing is formed of rigid plastic material which protects the cable against damage from externally applied forces. No part of the cable within the casing is subject to being bent about a radius less than the minimum bending radius.