The present invention provides a treatment method for administering a skin care product to the skin of a subject comprising applying a self heat generation composition into an area of the skin to generate heat locally, wherein the skin care product is administered to the area of the skin before, along with, or after the application of the self heat generation composition. The self heat generation composition comprises at least one physiologically acceptable silicoaluminate, preferably sodium silicoaluminate, with the optional inclusion of at least one skin care agent, and wherein the self heat generation composition is preferably massaged into the area of the skin to promote heat generation. The present invention also provides a kit useful for skin treatment, wherein the kit comprises a skin care product and a self heat generation composition, wherein the skin care product comprises at least one skin care agent and the self heat generation composition comprises at least one physiologically acceptable silicoaluminate.