A networked system for enabling geographically-spaced common-brand users to publish locale-specific, content-controlled messages is provided. The networked system comprises an online publishing portal providing selective access to pre-constructed, digital, plate-ready macrotemplates. A dynamic document server stores the macrotemplates and authorizes selective access thereto based upon user-supplied credentials. The user, having authenticated credentials, may access a select macrotemplate, which necessarily comprises a plurality of digital, plate-ready microtemplates, including at least one restricted access template and at least one open access template. Authorized users may edit a select microtemplate as dictated by the user's level of authorization. The user may thus send the content-controlled digital, plate-ready file to a publisher for publishing information or messages compiled upon the macrotemplate. The system thereby enables geographically-spaced common-brand users to publish locale-specific, content-controlled messages.