A bicycle control device is disclosed having a control lever that is operable in a first direction to operate the brake control mechanism, a second direction to operate the shift control mechanism in the pulling direction and a third direction to operate the shift control mechanism in the release direction. In a preferred embodiment of the invention, when viewed from the perspective of a rider on the bicycle, the first direction is the direction of movement of the lever toward the handlebar. The second direction is the direction of movement of the control lever downward and the third direction is the direction of movement of the control lever upward. In a more preferred embodiment, the second and third directions are perpendicular to the first direction.