Methods and data processing system readable media have been created to
graph user clickstream data over a network or at a network site to yield
meaningful and visually esthetic information. In one set of embodiments,
the method can comprise (i) performing a significance test on data from a
network log and generating significance results. The method can also
comprise (ii) determining which of network addresses and clicktrails
between network addresses meet a traffic flow criterion. The data that
meet a significance criterion, traffic criterion, or both can form (iii)
graphable addresses and relationships. The method can further comprise
(iv) generating statistics about the graphable addresses and
relationships. The method can still further comprise (v) generating a
graph based on the statistics about the graphable addresses and
relationships, and (vi) changing any or all of the traffic flow,
significance criterion, and statistics being computed, and regenerating
the graph.