An online system implemented as an interactive method that controls the distribution Internet media by providing a process that searches to locate media files (audio, video and graphical image, or other content) cataloged in a Universal Media Code (UMC) database pursuant to context-sensitive search criteria submitted by potential customers and upon locating one or more media files that match the search criteria, displays descriptive information to aid in the user's selection process, including but not limited to media artist and pricing information.