A visual display mounting assembly has first and second vertical metal plate legs and transverse stop plates extending in cantilever manner from opposite sides of the vertical legs at a position spaced above the lower ends of the leg. A visual display support means is attached to the upper ends of the legs and includes pivotal clamp frame means for clamping a display sign, poster or other visible sheet in position on each side of the display means so that the device can be positioned between rows of vending or gaming machines to provide visible access of the display to users of either row. In a second back-lit embodiment fluorescent rubes are provided between translucent plastic support panels.