A 90 degree Alternate-Phase (AP) on-off keying (OOK) transmission format for high bit rate, long-haul optical transmission systems employing a chirped or a chirp-free pulse stream generated by a pulse generator (e.g., Mach Zehnder modulator) driven by mixing two electrical signals--one for intensity modulation and another for pulse modulation. These electrical signals may be two properly skewed sinusoidal electrical signals at half the desired data rate thereby generating a pulse stream in which the maximum optical phase modulation occurs at the intensity peak of each pulse and is 90 degrees out of phase with its nearest neighbors.