Access to external service providers is provided through portlets, where each portlet accessible by a user is represented on the display of the user device. Through use of a dynamic content channel, e.g., a portlet, a highly customizable content page may be produced for any individual client system. When a portlet is selected on a user device, the content associated with the portlet is retrieved and automatically transformed into data that can be displayed by that user device. Thus, a particular user device is not limited to accessing content in a format identical to that associated with the user interface in use on the user device. Consequently, the user's ability to access a wide variety of content sources independent of the characteristics of the particular user device is further enhanced.