A luminescent-film-coated product includes a substrate, a first layer of a transparent resin matrix containing a phosphorescent material and/or a fluorescent material, and a second layer of a transparent resin matrix containing a shiny pigment made of glass flakes coated with a high-refractive-index metal oxide. Another luminescent-film-coated product includes a substrate and a layer of a transparent resin matrix containing a phosphorescent material and/or a fluorescent material and a shiny pigment. Another luminescent-film-coated product includes a substrate, a first layer of a transparent resin matrix containing a shiny pigment made of glass flakes coated with silver, gold, nickel, or a high-refractive-index metal oxide, and a second layer of a transparent resin matrix containing a phosphorescent material and/or a fluorescent material, in which the shiny pigment has a maximum visible light reflectance of 30% or more. A product coated with a luminescent film, for example, warning/safety signs, position signs, and ornaments having good visibility and design can be provide by suitably combining a phosphorescent or fluorescent material and a shiny pigment.