A system and method are disclosed for performing audience surveys of
broadcast audio from radio and television. A small body-worn portable
collection unit samples the audio environment of the survey member and
stores highly compressed features of the audio programming. A central
computer simultaneously collects the audio outputs from a number of radio
and television receivers representing the possible selections that a
survey member may choose. On a regular schedule the central computer
interrogates the portable units used in the survey and transfers the
captured audio feature samples. The central computer then applies a
feature pattern recognition technique to identify which radio or
television station the survey member was listening to at various times of
day. This information is then used to estimate the popularity of the
various broadcast stations.