Imaging for virtual cameras implemented through a Web site sometimes referred to as an "electronic photo shop." Embodiments include receiving in an electronic photo shop, from a virtual camera coupled for data communications through a network to the electronic photo shop, an image request, the image request comprising a data structure including data elements specifying location coordinates and view direction; retrieving, in dependence upon the location coordinates and view direction, from among stored images, a raw image; transcoding the raw image; and storing the transcoded image in computer memory. Various embodiments include delivering transcoded images via network communications, email, or by use of recording media.