Computer-implemented methods, program products and data structures for tagging data assets are disclosed. An interface which can receive location information to identify a storage location identifier for a data asset to be saved is presented to a user. The location information for the data asset to be saved and a selection identifying a concept and a relation between the concept and the data asset to be saved are received from the user through the interface. The asset reference for the data asset to be saved is stored in a tag database and an association is created in the tag database representing the relation between the data asset to be saved and the identified concept.