an Disclosed are a method and an apparatus for providing a PoC service in a radio communication system supporting a BCAST service. For the PoC service in the radio communication system supporting the BCAST service, a first terminal joining the PoC service through the BCAST service transmits user data for the PoC service over an uplink dedicated bearer, and the user data reach a PoC server, which controls the PoC service, over the uplink dedicated bearer. The PoC server transmits the user data to a BCAST server controlling the BCAST service and, from the BCAST service server, the user data reach plural second terminals joining the PoC service over a downlink shared bearer. In this way, radio resources can be efficiently used when the PoC service is performed in a random area, and an a BCAST service operator d a PoC service operator is provided.