A method of producing hydrocarbon fluids from a subsurface organic-rich rock formation, for example an oil shale formation, in which the oil shale formation contains water-soluble minerals, for example nahcolite, is provided. In one embodiment, the method includes the step of heating the organic-rich rock formation in situ. Optionally, this heating step may be performed prior to any substantial removal of water-soluble minerals from the organic-rich rock formation. In accordance with the method, the heating of the organic-rich rock formation both pyrolyzes at least a portion of the formation hydrocarbons, for example kerogen, to create hydrocarbon fluids, and converts at least a portion of the water-soluble minerals, for example, converts nahcolite to soda ash. Thereafter, the hydrocarbon fluids are produced from the formation.