The present invention is a merchandising system and method for the organized display, selection and purchase of products, particularly, food and non-food items for a meal kit, which can be customized to the taste and size preferences of the consumer. The system comprises a display apparatus, a plurality of food items, a food item identification and selection guide and a take-away bag. The display apparatus, food items, and food item identification and selection guide utilize indicia (for example, colors) to assist the consumer in the identification and selection of food items to create a customized meal having a protein, seasoning or sauce, starch and vegetable.