A merchandiser for elongate loaves of bread includes at least one rack having a rear wall, a front wall spaced apart from the rear wall, a pair of sidewalls disposed between the rear wall and the front wall along opposite sides thereof, and a bottom wall disposed between the rear wall, the sidewalls and the front wall along lower portions thereof. The walls support the bread loaves in a generally vertical, freestanding, side-by-side relationship. At least one heater is disposed along at least one of the rear wall or the front wall of the rack with the heater selectively heating the air disposed therein, such that air heated in the interior of the rack heats the vertically stacked bread loaves.