Cigarettes are manufactured having smokable rods with paper wrapping materials having additive materials applied thereto as patterns. The additive materials can be applied to a continuous, moving paper web on a cigarette making apparatus using application apparatus possessing four rollers. One roller has a series of pockets to receive additive formulation and to define the pattern of the formulation on the paper. The additive material can be applied to a transfer roller in roll interaction with a pick-up roller. Roll interaction of the transfer roller with an application roller causes transfer of the additive material from the transfer roller to the application roller. Additive material from the application roller can be transferred to the paper web that passes between the application roller and a back-up roller. A radiant dryer can be used to dry the additive material applied to the paper web.