An electroconductive compound in a flake form, characterized in that it comprises a titanium oxide which has an average long diameter of 1 to 100 .mu.m and an average thickness of 0.01 to 1.5 .mu.m, and contains potassium in an amount of 0.3 to 5 wt % in terms of potassium oxide (K.sub.2O) and, formed on the surface thereof, a first electroconductive layer comprising a tin oxide containing antimony and, formed on the first electroconductive layer, a second electroconductive layer comprising a tin oxide.