A data distribution system (10) including an information card (12) to work with a reader (14, 72). The information card (12) includes visible indicia (20) on its front, stripe zones (34) and a ring zone (36) nominally "on" its back and a radio-frequency identification (RFID) tag (70). The zones (34, 36) are suitable for magnetically recording and the RFID tag is suitable for electronically storing data. Optional characteristics for such data can concurrently be recorded or stored. The reader (14, 72) may be a linear reader (14a), a rotary reader (14b), a card-stationary reader (14c, 14d), or a RFID reader/interrogator (72), and may optionally act automatically in response to reading one or more of the optional data characteristics. If the reader (14) is a rotary reader (14b) the information card (12) may particularly be loaded into a cartridge (16) which is loaded into the rotary reader (14b).