A vehicular lamp including a luminescent element module made of a flexible parallel wiring body, which is made of a plurality of flexible wiring conductors that are disposed parallel to each other and sheathed by soft plastic, and a plurality of light-emitting diodes, which are mounted on the flexible parallel wiring body, so that the luminescent element module has a conductive path formed by notching a part of the wiring conductors of the flexible parallel wiring body and/or by connecting a plurality of the wiring conductors together, and the luminescent element module is provided on the lamp body so that the light-emitting diode faces in the direction of radiation of the vehicular lamp.