In a wireless communications network having a base station subsystem controlling at least one network cell, and in which the base station subsystem communicates with mobile stations in the cell through radio blocks, a method of distributing information contents received in data packets at the base station subsystem to the mobile stations, includes obtaining, starting from the data packets, radio blocks to be transmitted through the network cell, labeling the radio blocks with a first radio link identifier, identifying a logic connection between a mobile station and the base station subsystem, communicating the first radio link identifier to a first mobile station in the network cell, and in case at least one second mobile station in the network cell, asks to receive the information contents, communicating thereto the first radio link identifier. The method further includes having the first mobile station and the at least one second mobile station assigned respective second radio link identifiers to be included in the radio blocks.