The user of a mobile terminal capable of receiving broadcast transmissions, such as Digital Video Broadcast (DVB) transmissions, enters keywords indicative of messages the user wishes to peruse. When the mobile terminal receives a broadcast transmission having a message, keywords associated with the message are compared with the user-entered keywords; if any match, at least a portion of the message is displayed on the mobile terminal. The displayed portion may be a "crawl" which appears at the bottom of the display screen. The user may request to view the remaining portions, if any, of the message, or to download data linked to the message, where the downloaded data may be for viewing or for another purpose.