The toy rocket launcher includes an elongated launch tube and a pusher assembly which slides inside the launch tube in an air-tight relationship. A launch head assembly is rotatably mounted on a forward end of the launch tube and has a plurality of launch ports for receiving toy rockets. The forward end of the launch tube assembly includes a small opening which mates with one of a plurality of air passageways in the launch head assembly. Each air passageway connects with a different launch port. As the head assembly is rotated by hand on the launch tube, a flow of air from the launch tube produced by user action on the pusher assembly is directed to successive launch ports, thereby launching successive toy rockets from the launch head assembly.