A method of making a user specific media content recommendation to a user
of a mobile radio terminal that is configured to receive media content.
The media content is made available by a media content provider to plural
mobile radio terminals. Content selection behavior of a group of content
consumers for the media content using respective mobile radio terminals
is monitored to build a database of content selection patterns. Content
selection behavior of the user is monitored to establish a user content
selection pattern. The user content selection pattern is matched to a
content selection pattern from the database of content selection patterns
to generate the user specific media content recommendation from the
matched content selection pattern. The content recommendation identifies
content selected by content consumers associated with the matched content
selection pattern.