A method of advertising comprising providing a sheet of advertising material having a front surface, front surface having advertising information thereon. The method also includes providing a sporting helmet having a head accepting portion and a facemask and connecting the sheet of advertising material to the sporting helmet such that at least a portion of the sheet of advertising material covers the facemask. The method could alternatively include providing headwear comprising a head accepting portion and applying the sheet of advertising material having adhesive on less then the entire rear surface thereof to the headwear. In another alternative, the method could include providing a vehicle having a rear bumper and applying the sheet of advertising material having adhesive on less then the entire rear surface thereof to the vehicle.