Disclosed is a method, system, and program for an automated creation and delivery system for generating customer output information. A customer record in a first database table is interactively generated to include fields specifying at least one product, preferences, and a selected output method to deliver output material on the product specified in the customer record. At least one customer record in the first database is received and at least one content file is accessed by processing a second database table using values in one received customer record. The content of each accessed file is then generated into the output material. A selected one of a plurality of delivery options is determined from the customer record and the output material is transmitted via the determined delivery option to the customer specified in the customer record.