A method and a system publish a promotion at a point-of-sale. For example, a preliminary selection associated with a purchase from a user may be received. A promotion may be published to the user at a point-of-sale associated with the purchase after the user makes the preliminary selection and before the user finalizes the purchase. The promotion may be based on at least one attribute, where the at least one attribute is selected from a group including a user attribute and an attribute associated with the preliminary selection.