A method and system for providing awards to participants utilizing electronic data storage elements such as radio frequency identification ("RFID") tags. RFID tags containing directions to an award processing center and other unique coded information are placed at locations where customer patronage is to be encouraged. Award program participants are provided with RFID readers capable of reading the information on the RFID tag. Award program participants read the information on the RFID tag with their reader and utilize that information to access the award processing center which then provides awards to the participants, such as redeemable customer loyalty points or product coupons.