The present invention relates to pressure sensitive adhesive compositions
prepared from novel anionic block copolymers of aromatic vinyl compounds
and conjugated dienes. The block copolymers are a mixture of a high
molecular weight linear and/or radial block copolymer component (SBC1
and/or SBC2), and a diblock copolymer component (D1). The block copolymer
may be combined with other block copolymers, tackifying resins, oils and
other components to form the adhesives of the present invention. The
pressure sensitive adhesives of the present invention maintain their
performance at elevated temperatures and fail cohesively making them
particularly useful for die-cuttable label applications. The pressure
sensitive adhesives compositions may also comprise ester plasticizers
typically used for PVC and thus make adhesives particularly suitable for
PVC film labels and decals.