A lure organizing device for permitting storage of lures to inhibit tangling of the lures during transport includes a base plate being insertable into a bucket. Each of a plurality of tubes is coupled to a top surface of the base plate. Each of the tubes extends upwardly from the top surface of the base plate. Each of the tubes removably receives one of a plurality of lures to organize the lures and inhibit the lures from becoming entangled. A handle is coupled to the base plate and extends between a portion of the tubes. The handle is graspable to facilitate lifting of the base plate and the tubes from the bucket.