An image display apparatus has a hold-type display panel composed of a matrix of pixels each holding an electric signal for a predetermined period. In the image display apparatus, an intermediate value detector provides an intermediate value signal from adjacent two frames of a video signal having a first frame frequency (60 Hz), a multiplier multiplies the intermediate value signal by a coefficient that is smaller than 1, and an interpolator inserts the coefficient-multiplied intermediate value signal into the adjacent two frames of the video signal to provide a video signal having a second frame frequency (120 Hz). According to the video signal of the second frame frequency, an image is displayed on the hold-type display panel.