Inexpensive yet effective three-dimensional image displays for gaming machines are disclosed. Images are implemented onto a medium via a lenticular process, and the medium is applied to various gaming machine surfaces whereby a viewer can perceive effects such as motion and depth. Steps can include developing a game theme, designing visual images for this game theme, generating digital files containing these visual images, previewing these digital files, modeling the visual images in a computer assisted simulation, implementing these visual images onto a medium, attaching the medium to a movable base, and installing the movable base to the gaming machine. The medium can be a multi-image sheet containing regions of overlapping images where different images are visually predominant at different viewing angles, and the movable base can comprise a gaming reel. Multiple gaming reels can be used, and can be adapted to rotate in any direction.