A fishing lure having a rattling assembly for attracting fish, wherein the sound of the rattling assembly is adjustable. The rattling assembly includes a rattle member and a rod member positioned inside a cavity defined in the body of the fishing lure. The rod member traverses the exterior surface of the fishing lure into the cavity, such that the position of the rod member will determine the ability of the rattling member to travel within the cavity to strike the walls of the cavity.